Services

Logo & Branding

A brand is more than a logo—it’s the story your audience sees first. We create identities that are visually compelling, strategically aligned, and ready to perform across every channel.

Why It Matters

Your brand needs to show up consistently whether it’s on a billboard, a business card, or a social media avatar. A flexible, well-crafted identity builds recognition and trust, ensuring your business stands out in any medium.

What We Deliver

From the Ground Up

Full brand identity development, including logo design, taglines, and voice. 

Brand Guides

Comprehensive style guides that keep your brand consistent across print, web, and social channels.

Logo Cleanup & Optimization

Modernize existing marks and develop scalable formats that work everywhere.

Versatile Formats

Full color, monochrome, stacked, horizontal, and mark-only variations, provided in vector files ready for web, print, and social.

Jeremy Westby, President & Founder, 2911 Media

By The Way Labs guided us through a brand refresh that respected our roots while preparing us for the future. Our original logo was inspired by Jeremiah 29:11, a verse that has always been central to 2911 Media’s story. The team preserved that sense of guidance by introducing a compass motif, while refining the design to feel cleaner and more versatile. Along with a new brand guide, we now have the flexibility to present consistently across web, print, and social platforms — and a modern identity that positions us to expand confidently into larger corporate markets while staying true to who we are.

Jeremy Westby
President & Founder, 2911 Media