By The Way Labs guided us through a brand refresh that respected our roots while preparing us for the future. Our original logo was inspired by Jeremiah 29:11, a verse that has always been central to 2911 Media’s story. The team preserved that sense of guidance by introducing a compass motif, while refining the design to feel cleaner and more versatile. Along with a new brand guide, we now have the flexibility to present consistently across web, print, and social platforms — and a modern identity that positions us to expand confidently into larger corporate markets while staying true to who we are.
Services
Logo & Branding
A brand is more than a logo—it’s the story your audience sees first. We create identities that are visually compelling, strategically aligned, and ready to perform across every channel.
Why It Matters
Your brand should appear consistent whether it’s on a billboard, a business card, or a social media avatar. A flexible, well-crafted identity builds recognition and trust, ensuring your business stands out in any medium.
Brand Identities We've Elevated
Brand Guides
A brand style guide is a set of rules that define the overall look, feel, and message of your brand. It helps you build consistency across all platforms by providing instructions for how to communicate within your marketing materials so that everything from your website to newsletters, to posters and advertising is instantly recognizable and on message.
Fine tuning an existing mark.
Sometimes a branding element just needs a tweak or a refresh, rather than an overhaul, or to modernize and provide scalable formats for professional use.
