Rebranding and Rebuilding 2911 Media’s Digital Presence
A new identity and custom Drupal site for a leading entertainment PR firm.
2911 Media, a Nashville-based publicity and branding agency representing top-tier clients across music, film, and entertainment, sought to modernize its identity and streamline digital operations. Their challenge was two-fold: refresh the brand with a clear mission, vision, and values, and rebuild the company’s website to better manage client, article, and case study content.
Approach & Collaboration
Charting a New Course with 2911
- Led a comprehensive rebranding initiative, designing a new logo and brand guide anchored by a compass motif to reflect guidance and direction.
- Authored and refined mission, vision, and values statements to align internal culture with outward messaging.
- Rebuilt 2911.us on Drupal 10 with a custom theme, migrating legacy WordPress content into structured content types (clients, articles, case studies).
- Developed an intuitive administrative dashboard with role-based permissions, bulk upload capabilities, and real-time previews to simplify content publishing.
- Integrated Mailchimp for PR list management and Pantheon hosting for scalability, speed, and reliability.
Results
Brand Alignment and Better Tools for Growth
- Delivered a refreshed brand identity and digital platform that elevates 2911 Media&rsquos reputation in the entertainment PR industry.
- Improved administration of content, giving the team faster, easier control over clients, press releases, and case studies.
- Positioned 2911 Media for continued growth with a scalable Drupal foundation and clear, compelling brand story.
By The Way Labs guided us through a brand refresh that respected our roots while preparing us for the future. Our original logo was inspired by Jeremiah 29:11, a verse that has always been central to 2911 Media’s story. The team preserved that sense of guidance by introducing a compass motif, while refining the design to feel cleaner and more versatile. Along with a new brand guide, we now have the flexibility to present consistently across web, print, and social platforms — and a modern identity that positions us to expand confidently into larger corporate markets while staying true to who we are.