Redefining Logistics with Innovative Branding and Web Design
Elevating Company Culture to Attract Top Talent
Founded in 2021, Sage Freight quickly recognized the need to distinguish itself in the competitive logistics market, particularly in attracting and retaining top talent. By The Way Labs was engaged to develop a vibrant brand voice, update their visual identity, and create a website that truly reflects the company’s people-first culture. To achieve this, we assembled a collaborative team: partnering with Steve Russell of Hatchtree to elevate the copy and messaging, and Andrea Behrends Photography to deliver a company-culture-forward photoshoot that showcased the real people behind Sage Freight. Together, these elements brought authenticity and energy to the new brand.
Approach & Collaboration
Visual and Verbal Storytelling Aligned
- Collaborated with Sage Freight’s leadership to redefine the company's brand voice and rewrite all website copy.
- Refined the logo and developed a suite of modern, scalable icons aligned with their technical product offerings.
- Directed a comprehensive photoshoot to authentically capture the essence of Sage’s dynamic team and workplace, moving away from generic stock images.
- Ensured all content—from photographic imagery to textual narratives—was cohesive and resonated with the target demographic for recruitment.
Results
Showcasing a Modern Logistics Leader
- Integrated the newly developed brand elements across a user-friendly, high-performing website that sets Sage Freight apart in the logistics sector as an ideal place to work.
- Enhanced the company's ability to attract skilled professionals through a clearly communicated, appealing company culture
By The Way Labs took the time to understand our brand identity, listen to our requirements, and provide insightful recommendations. From photos to content, they delivered a product that captured our essence and elevated our online presence. Their ability to simplify complex logistics into clear storytelling sets them apart.