Bringing the Funk to Life for Here Come the Mummies
Branding, art direction, and marketing for the band’s sixth studio album, Cryptic.
For the release of their sixth studio album, Cryptic, funk-rock band Here Come the Mummies needed a visual identity and campaign that matched their larger-than-life sound and theatrical personality. The project demanded a seamless blend of design, storytelling, and marketing to capture the band’s humor and energy while connecting with their dedicated fan base.
Approach & Collaboration:
Building a Brand with Bite
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Refined the band’s logo and overall branding for consistency across album packaging, digital channels, and tour promotion.
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Art directed the Cryptic album visuals, handling design, compositing, and layout for physical and digital formats.
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Designed and built the website and integrated eCommerce store for direct-to-fan engagement and sales.
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Supported a successful Kickstarter campaign that funded the album’s production and preorders.
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Coordinated digital marketing and fan outreach to drive awareness and engagement leading up to release.
Results:
A Charting Success with a Distinct Look
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The Kickstarter campaign exceeded its goal by 12%.
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Cryptic became the band’s first album to chart on Billboard, reaching #9 on Heatseekers, #28 on Overall R&B Albums, and #196 on Top Current Albums.
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The release remains Here Come the Mummies’ strongest album to date, blending strong creative direction with measurable market success.
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The cohesive visual and marketing campaign elevated the band’s brand and cemented their presence among top independent acts.