Lendovative
Elevating Fintech: A Brand Reimagined
Reinventing Brand Identity for the Digital Finance Age
Lendovative is a fintech startup that provides financial institutions with pioneering loan management tools. Unfortunately, their branding and marketing did not reflect the modern, innovative nature of their SaaS product, BB-360. Partnering with By The Way Labs, they set out to align their brand identity with their cutting-edge product offering.
Approach & Collaboration
Designing a Future-Forward Brand Identity
- Overhauled Lendovative’s branding to mirror their status as a fintech innovator.
- Crafted a fresh, modern logo and branding, establishing guidelines to ensure brand consistency across various mediums without compromising visibility or recognition.
- Developed a new brand voice and web copy to support their innovative image
Results
A New Era of Fintech Branding
- Successfully updated the logo and branding, positioning Lendovative alongside top-tier financial products.
- Revamped the website, validating the product and company as leaders in the fintech space.
By The Way Labs played a crucial role in the revitalization of our brand. Their strategic approach in redesigning our logo and refining our brand messaging elevated our initial website into a dynamic asset that truly represents our innovative approach within the financial sector.