Services

Photography & Illustration

Visuals are often the first impression — and they need to communicate instantly. We use custom photography, illustration, and curated imagery to support brand storytelling in a way that feels authentic and distinctive. From art direction and shot lists to curated stock that doesn’t look “stock,” we build visuals that carry your message consistently across digital and print platforms.

Every Picture Tells a Story

Images have the power to communicate faster and more memorably than words alone. The right visuals don’t just decorate a page — they reinforce your brand’s identity and make your message stick. Consistent, authentic imagery builds trust and recognition, while generic or mismatched photos can undercut even the strongest brand. Thoughtful photography and illustration transform your story into something people can see, feel, and remember.

How We Work

Every project and budget calls for a different approach, and we’re comfortable telling brand stories visually in the way that fits best. That may mean producing original photography, collaborating with your photographer, building custom illustrations, or curating stock that feels authentic. Whatever the method, the goal is the same: visuals that amplify your message and bring story blocks to life.

Custom Photography

Bring in professional photographers to capture visuals that align with your brand narrative and story blocks.

Collaborative Art Direction

Work alongside your preferred photographer, providing shot lists and creative direction to ensure brand consistency.

Illustration & Infographics

Create original illustrations and data visuals that simplify complex ideas and add personality.

Curated Stock Imagery

Select authentic stock photography that feels genuine — not generic — and enhances your brand message.

Brian Brown CTO, NPREX

I definitely recommend Dennis Thompson at By The Way Labs. He created a look and feel for our website that took us from proof-of-concept to professional in weeks. Dennis took the time to understand our business, delivered multiple prototypes quickly, and stayed accessible throughout the process. His depth of design and art knowledge is the best we’ve seen, and we wholeheartedly recommend By The Way Labs.

Brian Brown
CTO, NPREX