Services

Photography & Illustration

Visuals are often the first impression — and they need to communicate instantly. We use custom photography, illustration, and curated imagery to support brand storytelling in a way that feels authentic and distinctive. From art direction and shot lists to curated stock that doesn’t look “stock,” we build visuals that carry your message consistently across digital and print platforms.

Every Picture Tells a Story

Images have the power to communicate faster and more memorably than words alone. The right visuals don’t just decorate a page — they reinforce your brand’s identity and make your message stick. Consistent, authentic imagery builds trust and recognition, while generic or mismatched photos can undercut even the strongest brand. Thoughtful photography and illustration transform your story into something people can see, feel, and remember.

How We Work

Every project and budget calls for a different approach, and we’re comfortable telling brand stories visually in the way that fits best. That may mean producing original photography, collaborating with your photographer, building custom illustrations, or curating stock that feels authentic. Whatever the method, the goal is the same: visuals that amplify your message and bring story blocks to life.

Custom Photography

Bring in professional photographers to capture visuals that align with your brand narrative and story blocks.

Collaborative Art Direction

Work alongside your preferred photographer, providing shot lists and creative direction to ensure brand consistency.

Illustration & Infographics

Create original illustrations and data visuals that simplify complex ideas and add personality.

Curated Stock Imagery

Select authentic stock photography that feels genuine — not generic — and enhances your brand message.

Custom Photography

Whether you're showing off your cool company culture, amazing office space, or just looking for stellar photos of your team, you're in good hands. We can provide excellent resources to help you look your best.

Photography by Andrea Behrends

Image of a conference room consisting of a long table and lights with drum shades

Image depicting an office with a quote on the exterior wall

Image of personalized office decoration, framed items on a wall

image looking into an office through a guitar-shaped hole in the door

culture image of custom office decoration and signage

Collaborative Art Direction

It's important that your online presence accurately represent your brand with stellar visual support for your message. We can provide shot lists and direction with your preferred photographer, or align you with one of our professional partners. Let us put our decades of art direction experience to work for you.

Photography by Andrea Behrends

image of an open casual space within an office

image of employees having a casual meeting

Illustration & Infographics

I definitely recommend Dennis Thompson at By The Way Labs. He created a look and feel for our website that took us from proof-of-concept to professional in weeks. Dennis took the time to understand our business, delivered multiple prototypes quickly, and stayed accessible throughout the process. His depth of design and art knowledge is the best we’ve seen, and we wholeheartedly recommend By The Way Labs.

Brian Brown

CTO, NPREX