Branding Payroll Management for the Live Event Industry
Establishing Branding for a New Payroll Company
Founded in 2023, Collective Payroll emerged from a need to enhance payroll experiences within the live event production industry. Focused on union payroll and compliance, their mission was to simplify complex processes. By The Way Labs was tasked with building the digital footprint from the ground up, including establishing a comprehensive online presence. This foundational work aimed to establish a robust online platform to validate their modern approach for industry CEOs and CFOs.
Approach & Collaboration
Establishing Branding for a New Payroll Company
- Engaged in a deep dive into the competitive landscape to tailor SEO strategy.
- Developed a robust website using our flat-file CMS, focusing on structured data and optimized metadata to improve search discoverability.
- Established brand identity and palette
- Orchestrated a comprehensive copywriting initiative to better articulate the company’s mission, services, and market differentiators.
Results
Building a Digital Presence That Delivers
- Launched a responsive and intuitively navigable website, enhancing user experience for clients across the event production sector.
- Elevated brand visibility and operational efficiency through improved SEO and streamlined site architecture.
- Delivered a pitch deck that encapsulates Collective Payroll’s brand and messaging, serving as a powerful tool for client presentations and business meetings.
Consistent Branding Across Platforms:
To ensure a unified brand experience, we translated the website’s creative direction and messaging into a professionally designed pitch deck. This deck not only reflects Collective Payroll’s brand identity but also reinforces their market position when engaging with potential clients. The consistency in visuals and tone across digital and presentation media strengthens their narrative, making every client interaction impactful.