TEKPAK
Crafting Tekpak's Narrative: A Journey to Digital Distinction in Co-Packing
Redefining Co-Packing with a Brand and SEO Makeover
For a quarter decade, Marion, Alabama-based Tekpak, Inc has provided exceptional B2B co-packing services with a focus on powder and granulated products. When they came to us, their branding and online presence just didn't do justice to their expertise. They were ready for a makeover – something that shouted 'modern' and 'innovative' just as loud as their services did.
Approach & Collaboration
A Fresh Digital Blueprint
- Conducted comprehensive market and competitor analysis to identify SEO opportunities and ensure service descriptions were in line with the market.
- Gave their website the structural oomph it needed with well-crafted structured data markup and meta information.
- Developed scalable logo variations for use on the website, social channels, and printed collateral.
- Provided art-direction and shot list for photo shoot, ensuring we had the right images to illustrate the content. We curated and optimized stock imagery to fill any holes.
- Established a clean “voice” for TEKPAK, Inc, and rewrote all site copy, including services, history, and anonymized case studies.
Results
A Fresh Presence for an Established Brand
- What we ended up with was more than just a website. It was Tekpak's new digital cornerstone – sleek, high-performing, and a true reflection of their brand.
- From the logo to the last line of code, every bit of their new online identity was crafted to make them stand out in the co-packing market.