Lynyrd Skynyrd
Big Wheels Keep on Turning: Celebrating 50 Years of Lynyrd Skynyrd
Reviving a Legacy with a Modern Digital Tribute
In celebration of their 50th anniversary, Lynyrd Skynyrd, an iconic Southern rock band, partnered with By The Way Labs to overhaul their website. The project aimed to honor their storied past, from their rise in the 1970s with hits like "Sweet Home Alabama" to their induction into the Rock and Roll Hall of Fame, while gearing up for a future that continues to engage fans across generations.
Approach & Collaboration
Crafting a Digital Chronicle
- Developed a compelling, illustrated history page that succinctly captures the band's highs and lows over five decades.
- Utilized archival images and videos to enhance the narrative, ensuring an authentic and engaging user experience.
- Designed the site on a flat-file CMS to handle high traffic volumes effectively, ensuring optimal performance even under significant load. (spikes > 100,000 daily visitors)
Results
A Legacy Reimagined Online
- Successfully launched a revamped website that resonates with both long-time fans and new listeners, evidenced by a 400% increase in session times.
- The site's performance remains stellar, seamlessly serving a large volume of visitors without any loss in speed or accessibility.
Honoring the Legendary History
For 50 years, through tragedy and triumph, Lynyrd Skynyrd has become a legendary force in rock-n-roll. We sought to honor that history through words, pictures, and video, illustrating their career trajectory. These are ordered chronologically with navigation to guide the user year by year.
