Curating a Diverse Intellectual Landscape at FreeBlackThought.com
Curating content with Drupal
Free Black Thought, an organization committed to amplifying a wide array of black voices in academia and society, partnered with By The Way Labs to enhance its digital presence. The project's core was to design a content strategy and develop a Drupal website to curate and relate diverse intellectual perspectives. The aim was to transcend mainstream narratives and showcase the rich diversity of black thought, ranging from conservatism to radicalism, socialism to free-market advocacy, and atheism to theism.
Challenges included: Developing a platform that could effectively represent the wide spectrum of black intellectual diversity. Crafting a user-friendly website to handle a variety of content types, including articles, podcasts, and videos. Implementing a robust content strategy that facilitates regular updates and integrates social media for wider reach. Ensuring that the website is optimized for search engines to increase visibility and accessibility.
Approach & Collaboration
Developing a Hub for Heterodox Voices
- Drupal Website Development: Built a dynamic and scalable Drupal website, capable of showcasing diverse content types.
- Content Strategy Implementation: Created a structured content strategy, including newsletter curation, to regularly update the community with relevant content.
- SEO Optimization: Implemented best practices in SEO, including structured data and metadata optimization, to enhance the website's visibility.
- Social Media Integration: Integrated social media platforms to disseminate content and engage with a broader audience.
- Newsletter Management: Developed a newsletter system to keep subscribers informed and engaged with the latest content.
Results
Expanding Reach and Engagement
- A comprehensive and responsive website that effectively represents the broad spectrum of black intellectual thought.
- A significant increase in website traffic and engagement, thanks to optimized SEO and user-friendly design.
- Successful integration of a content management system that allows for regular and efficient updates.
- Enhanced reach and community engagement through effective social media strategies and newsletter management.
By The Way Labs has been instrumental in bringing our vision to life. Their expertise in web development and content strategy has provided us with a platform that truly resonates with our mission. The website not only showcases diverse perspectives but also invites meaningful engagement from our community.