Jacks BBQ
Revamping a Nashville BBQ Icon's Online Presence
Enhancing Online Engagement and Streamlining Services
Jack's Bar-B-Que, a staple in Nashville's culinary scene, needed a website overhaul to match its iconic status. Known for its "pit to plate" BBQ and recognizable neon signs, Jack's aimed to improve its online ordering system, better highlight its three locations, and integrate its catering services more seamlessly into its digital presence.
Approach & Collaboration
Blending Heritage with Innovation at Jack’s Bar-B-Que
- Rebuilt the site to enhance performance and user experience with a mobile-first design.
- Implemented structured data and optimized metadata to improve search engine indexing and local search visibility.
- Integrated Jack's Shopify store with their Amazon Professional Seller account to streamline order management and expand their market presence on Amazon.com.
- Enhanced the website by promoting products directly on the homepage and linking seamlessly with the Shopify store, ensuring a cohesive user experience.
- Authored and illustrated a detailed history of Jack’s, highlighting its pivotal role in Nashville’s culinary scene since its inception in 1976. This narrative not only celebrates Jack’s heritage but also deepens customer engagement by sharing its storied past.
Results
Delivering a Digital Experience as Rich as the BBQ
- Launched a visually appealing, easy-to-navigate website that embodies Jack’s brand and facilitates user interaction.
- Significantly improved online ordering conversion rates, particularly on mobile devices.
- Strengthened local search presence for all locations, enhancing visibility and attracting more dine-in and takeout customers.