A Scalable Digital Platform for Priority Sign
Unified web and eCommerce systems built to grow with a national signage leader.
Priority Sign designs, manufactures, and installs signage programs for some of the most recognized brands in retail, healthcare, and hospitality. With decades of experience and a global footprint, the company needed a digital presence to match its scale — a system that could tell the Priority Sign story while supporting eCommerce for its clients. By The Way Labs partnered with Priority Sign to rebuild its primary website and launch a companion platform, Priority Marketplace, delivering a cohesive, performance-driven digital ecosystem.
Approach & Collaboration
Creating a Connected Brand Experience
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Rebuilt PrioritySign.com on Drupal with an emphasis on brand storytelling, usability, and SEO.
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Designed and developed PriorityMarketplace.com, a custom eCommerce solution built to manage complex product catalogs, user permissions, and multi-location fulfillment.
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Consolidated content and navigation to clarify offerings across markets while improving overall site performance and accessibility.
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Partnered with Priority’s leadership and marketing teams to craft clear, consistent messaging and visual alignment between the two properties.
Results
A Platform that Reflects Leadership and Drives Growth
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Delivered an integrated web and marketplace system that connects Priority’s brand, services, and sales operations.
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Improved organic search visibility through structured data, optimized metadata, and a focused keyword strategy.
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Enhanced client experience through a custom marketplace supporting high-volume ordering and brand-specific portals.
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Provided scalable infrastructure for continued expansion and future digital initiatives.
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Priority Sign was acquired by Stratus in 2024, underscoring the company’s growth and market leadership.
Custom eCommerce with Priority Marketplace
Built from the ground up, Priority Marketplace gives enterprise clients a private, branded shopping experience with real-time inventory, tiered pricing, and order tracking. Managers and franchisees are able to use the secure, protected portal to order approved product specific to their brand with detailed product usage guidance. The B2B web app integrates with existing Priority project management tool providing a seamless workflow which improves efficiency and reduces error. We developed a specialized layouts for custom product types as well as custom modules to support freight shipping and custom fees.
Content Marketing
We have continued to support Priority Sign online marketing efforts, with campaigns designed to extend brand awareness and maintain regular touch points with customers and prospects. This includes building a consolidated email marketing list, developing regular e-newsletters, setting up and branding social channels, and supporting campaigns with print ads for trade publications.
Jon and his team at By The Way Labs was a phenomenal resource to update the Priority Sign website. We were able to give them minimal direction, and Jon's intuition took over in understanding how to translate our website refresh goals with limited direction. As we worked through the development process Jon was very self-sufficient and resourceful, all while ensuring his team stayed on track from a timing standpoint. I would recommend Jon to anyone seeking to develop a new website or refresh an existing site.