Riders In the Sky

Harnessing up-to-the-minute technology to celebrate an enduring Western tradition.

  • Websites
  • Design & Usability
  • Content Strategy

Billed as “America’s Favorite Cowboys,” Riders In The Sky have been bringing authentic western sounds to enthusiastic audiences for over 40 years. Since their humble beginnings in Nashville’s "Herr Harry’s Frank N’Stein Rathskeller,” the group’s award-winning harmonies and wacky Western wit have steadily drawn new legions of fans across multiple generations. Now, after multiple Grammy-winning albums, a fruitful Disney partnership, their own weekly CBS show, and 35 years on the Grand Ole Opry, the group shows no signs of slowing down.

  • Working with By The Way Labs on our website redesign was an absolute breeze. Their team's attention to detail and understanding of our needs helped create a website that was above and beyond what we could have imagined. Also, their patience with our lack of tech savvy throughout kept the development and rollout processes completely stress-free. Thanks, By The Way Labs!

Riders In The Sky site on iPad

Timeless music, modern tools

But while their music may be timeless, their decade-old website was anything but. They needed a vibrant, updated online experience to match the fun, upbeat energy audiences have come to expect from their live performances. They also needed to provide their passionate fans an easy way to buy music, merchandise, and more via an online store.

Riders In The Sky site on iPad
device screen examples of site pages


Working in our proprietary fileSwift platform, By The Way Labs developed a beautiful, yodel-worthy site that:

  • Seamlessly integrates with the group’s social media – including their robust Facebook community
  • Incorporates a full Spotify discography of the band’s 40+ years of music
  • Promotes upcoming Tour Dates through a Bandsintown tour calendar
  • Supports an extensive ecommerce store using Snipcart

The result is a thoroughly engaging online experience that captures the sense of high-spirited adventure that has become the band’s trademark.

device screen examples of site pages

Riders in the Sky website design

Riders In The Sky home page