Showcasing a Visionary’s Approach to Community Healthcare
Giving an important topic the online presence it deserves.
As the Chief Executive Officer of Nashville General Hospital, Dr. Joseph Webb has created and implemented a successful strategy to address health literacy as a major contributor to health disparities in the community. The author of the Health Equity Model (WHEM) – a healthcare delivery process founded on the principles of evidence-based decision-making – Dr. Webb has served as a tireless advocate for bringing holistic, proactive healthcare and well-care to individuals throughout the community. Dr. Webb is a firm believer that Nashville’s successful strategy can be replicated in any metropolitan city in the country. As a result, he's eager to raise awareness and share his message with a broader audience. Which is where By The Way Labs comes in.
Approach & Collaboration
Defining Thought Leadership
Working with Punching Nun Group and The Maynard Group, BTW Labs developed a sharp, responsive website that:
- Positions Dr. Webb as a thought leader in community healthcare
- Promotes WHEM
- Utilizes Structured Data Markup to optimize SEO while also connecting Dr. Webb’s socials to his online brand
- Converts the WHEM process to easy-to-read, content-searchable data
Results
From Vision to Visibility: Amplifying Impact Online
The result is a polished, highly educational website that not only raises awareness of a widespread problem in our communities, but also clearly articulates a way to solve it.