Streaming the Party: Bert Kreischer’s Digital Ecosystem
Building a unified web presence for one of comedy’s biggest names.
From Rolling Stone’s “Number One Partier in the Nation” to one of the top-grossing stand-up comedians in the world, Bert Kreischer’s career spans live tours, podcasts, a production company, and major festivals. To match this growth, Bert needed a digital presence as dynamic as his brand. By The Way Labs partnered with him to design and build a connected network of websites, led by the overhaul of BertBertBert.com, that unify his comedy, productions, and podcasts under a cohesive digital strategy.
Approach & Collaboration
Designing for Reach and Connection
- Rebuilt BertBertBert.com with a responsive, mobile-first design, optimized for SEO and user engagement.
- Implemented structured data for artist, company, and podcast schema, boosting discoverability across Google, Apple Podcasts, and Spotify.
- Expanded Bert’s footprint with dedicated sites for Berty Boy Productions, Bertcast, and Something’s Burning.
- Ensured each property had its own identity and fan sign-ups while maintaining a unified brand style and linking back to a shared merch storefront.
Results
A Comedy Brand with Cohesion
- Delivered a modern ecosystem where fans can easily explore Bert’s work across stand-up, podcasts, and productions.
- Increased engagement on BertBertBert.com, with session times up 45% after launch.
- Enabled property-specific marketing funnels while reinforcing the overall Bert Kreischer brand.
- Built a scalable digital framework now extended to major events like Fully Loaded Comedy Festival and the 2 Bears 5k.
Berty Boy Productions
The official hub for Kreischer’s production arm, Berty Boy Productions highlights the company’s projects and partners, backed by structured data for clear visibility in search and industry directories.
Bertcast
One of comedy’s longest-running podcasts, Bertcast now has a standalone site optimized with podcast schema. Fans can browse episodes, subscribe across platforms, and connect directly with Bert’s ongoing conversations.
Something’s Burning
Bert’s hit cooking-comedy show, Something’s Burning, gets its own stage with a site tailored to video content, recipes, and guest episodes. Structured data makes the show - and the recipes - easily discoverable, while a consistent brand style keeps it tied to the broader Bert Kreischer ecosystem.
Focused Sites, Unified Brand
Dedicated websites for each property give fans a clear path and search engines precise signals. With structured data defining podcasts, productions, and artist pages, each site is easier to discover and index. This approach improves SEO, strengthens brand identity, and allows tailored marketing funnels — while still connecting back to Bert’s unified digital ecosystem.