Crafting a Digital Home for Firefly Spirits
Firefly Spirits — the South Carolina distillery known for creating the world’s first Sweet Tea Vodka — needed a modern website that could capture its laid-back Southern charm while showcasing its expanding product line. The existing site lacked structure and discoverability, making it difficult for users (and search engines) to find recipes and product information.
Approach & Collaboration:
Mixing Creativity with Technical Precision
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Rebuilt the Firefly Spirits website on Drupal with an emphasis on performance, usability, and scalability.
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Created a dedicated Recipes section with schema.org Recipe structured data, allowing cocktail content to appear in Google’s rich search results.
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Designed clean, mobile-first layouts that highlight Firefly’s flavor lineup and brand story.
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Implemented flexible content types to support future campaigns and product expansions.
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Streamlined site administration, making it easy for the Firefly team to update recipes and promotions.
Results:
A Website as Smooth as Its Spirits
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Delivered a fresh, modern site that elevated Firefly’s digital brand presence.
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Improved recipe visibility through structured data markup, resulting in stronger organic search performance.
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Increased engagement through well-structured, visually appealing cocktail content.
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Built a sustainable platform that continues to serve as a foundation for ongoing brand marketing.
Impact
The rebuilt website dramatically improved the brand's online performance metrics. *12 months after new site launch vs prior 12 months.
+66%
increase in sessions
+488%
increase in unique visits
-29%
reduced bounce rate
500x
increase in organic traffic
+66%
increase in mobile sessions
+60%
increase in pageviews