Elevating a Motivational Speaker’s Online Presence
A modern website for Dale Smith Thomas, international speaker and best-selling author.
Best-selling author, performance coach, and keynote speaker Dale Smith Thomas has been empowering and educating audiences around the world for over 25 years. Her ability to blend honesty, humor and genuine warmth – combined with her self-described “unapologetic optimism” – not only helps her connect with audiences of all sizes, it’s also made her a highly sought-after motivational presence at events across the globe.
Approach & Collaboration
Empowering Online Engagement
- Developed an engaging, responsive site using our Story Canvas platform for rapid yet customized development.
- Integrated an e-commerce solution to sell her books directly, enhancing her product accessibility.
- Implemented a sign-up feature for her Motivational Monday newsletter, central to growing her digital audience.
- Utilized structured data markup and optimized meta tags for enhanced search engine visibility and social sharing.
Results
Elevating the Digital Presence
- Launched a polished, modern website that significantly boosts engagement with her target audience.
- Established a direct sales channel for her books, fostering greater independence and revenue potential.
I can’ t say enough good things about my experience with Jon and the entire team at By The Way Labs. As a professional speaker I wanted my website to not only give “information” but also capture the energy of my personality and Jon did all of that and more !! The process from concept to execution was seamless and they delivered my project that was cost effective and efficient. I would highly recommend By The Way Labs in every way. I loved that Jon and I talked about my vision and it felt like a co-creative process. I could never have imagined the unique way they moved one section of my site to the other, just brilliant and I have had so many people comment on it. Thanks By The Way Labs, you guys ROCK !!!