38 Special
A Modern Fan Experience for a Timeless Rock Band
A modern, engaging website that amplifies 38 Special’s legacy and connects with fans.
With a career spanning over four decades and timeless hits like Hold On Loosely and Caught Up in You, 38 Special needed more than just a website refresh — they needed a digital hub that could celebrate their 50th anniversary and amplify the launch of their new album, Milestones. By The Way Labs designbed a fan-first experience that honored their legacy while energizing today’s audience.
Approach & Collaboration
Designing a Digital Milestone
- Developed a new website themed around the Milestones album, including media-rich cut x cut.
- Rebuilt the Shopify storefront with a reskinned theme, standardized product descriptions, and refreshed policies to streamline commerce.
- Integrated album-focused storytelling blocks highlighting discography, tour dates, and media features.
- Introduced email list management, including segmentation and compliance updates. Composed and deployed newsletters to support both the album release and upcoming tour dates.