Dragonfly Screen Graphics have been providing quality custom t-shirts and promotional items in Nashville for over 35 years. In spite of this long history and excellent customer relationships, Dragonfly did not have an effective website, and lack of focus on online branding was negatively impacting business.

By The Way Labs began with a competitor analysis, identifying which keywords and phrases were most effectively connecting consumers with screen printers and related vendors in the Nashville area. We identified target keywords to use strategically in the site verbiage and meta data. We implemented structured data markup to identify the company as a local business, improving search performance in google search and maps. To keep ongoing costs low, we eschewed a CMS in favor of a flat HTML5 site build. Content updates are handled via social channels which are integrated into the responsive site.