Pacific Southern Railroad
Modernizing a Historic Railroad Club for the Digital Age
A custom Shopify build preserving 60 years of Pacific Southern history.
Founded in 1964, Pacific Southern Railway is a legendary HO scale model railroad club with a passionate following and nearly six decades of history. When new owner and comedian James “Murr” Murray took the helm, he wanted to modernize the club’s digital presence while honoring its rich legacy. The challenge was to create a website that both preserved Pacific Southern’s definitive history and equipped it with the tools needed to grow memberships, donations, and merchandise sales.
Approach & Collaboration
Bridging Tradition and Technology
- Built a Shopify-powered website with a custom theme tailored to Pacific Southern’s nonprofit needs.
- Wrote and structured all site copy, including a definitive history and timeline of the club’s 60-year story.
- Designed layouts that balanced storytelling with clear calls-to-action for membership, donations, and events.
- Integrated gated content for members, Shopify checkout, and Stripe payment processing.
Results
Preserving Legacy, Driving Growth
- Launched a modern, mobile-first website that celebrates Pacific Southern’s craftsmanship and history.
- Delivered a definitive online archive that cements the club’s legacy while attracting new members.
- Provided streamlined tools for memberships, donations, and merchandise — helping Pacific Southern scale into its next chapter.