Evermind, a Nashville-based startup, is making devices that monitor daily activities in the home. The company’s initial focus was to provide family caregivers with tools to monitor seniors living alone. Later, Evermind discovered a additional opportunity: to monitor health care equipment directly.

Evermind for Providers was born.

By The Way Labs began working with Evermind in 2015 to support marketing this new B2B product. We have been instrumental in developing the messaging and marketing, including both sales materials and software. By breaking complex messages into discrete “Story Blocks”, we have developed an effective content strategy that translates well to presentations, web, and print.

During our tenure Evermind has closed multiple new business deals selling Evermind for Providers. Additionally the company has successfully secured another round of funding to continue developing the product.