Rebuilding a Brand Narrative with a Product Focussed Website.
- Drupal Custom Development
- Branding & Identity
- Photography & Illustration
Edgenet provides software-as-a-service, hosting a premium suite of product content and configuration solutions.
In 2014 a restructuring presented an opportunity to readress their company and product branding. The main challenges were:
- While the company’s product offerings continued to be very robust, each had come to exist on its own island.
- There was no clear narrative tying the products to each other or to the company branding.
- The site was not responsive and the design was cluttered and outdated.
As the company opened a new chapter, we provided them with a cohesive story of deep history, strong culture, and best-in-class products.
By The Way Labs updated the company style guide and built a new responsive website for Edgenet.com. The result is an updated and contemporary site in-line with Edgenet’s best-in-class products.
The BTW Labs team has more than premier design chops, but a keen sense for navigating real business needs and challenges. For us, BTW Labs have been a secret weapon, not only to dust off our competition, but to send them reeling - to the point of trying in vain to emulate us. I consider the BTW Labs team an extension of our company's creativity, and a conduit for our marketing energy and voice.”
Edgenet Product Logos and Style Guide
Edgenet Team Cards
Exposebox Custom Module
Expose Box is a lightweight module that provides a simple js-driven mechanism for wrapping field content in a "show/hide" box. We used on the Edgenet You Are Here campaign to display a large amount of copy on a single page while keeping the campaign flow clean and uncluttered.
Exposebox is available as a contributed module and is maintained by By The Way Labs. https://www.drupal.org/project/exposebox